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Involve + Inspire

We provide recognizable, authentic, and effective multimedia branding to help your business or organization solve problems. We are AntiLabs.

From strategy to execution, we combine solid marketing principles with the flexibility to break free from the status quo and produce truly meaningful campaigns.


  • Fall 2013 Production Reel

    A little bit of what we've been working on over the past few years. Our reel features shots selected from our commercial and music video projects. Visit our blog for a bit more about our reel and video work from our director Punit.

  • Iron Bird Personal Fitness

    Trainer Sam Akoidu sets himself apart as a fitness professional through his knowledge of performance principles and talent for helping people unlock their athletic potential. Anti Laboratories built him an online presence and corporate collateral system to accomodate Sam's company's "today" needs while building a library of original assets and brand convention that will accommodate Sam's ambitious growth model in the future

  • CartHop: Moving Food Forward

    Over the course of two days in Spring 2013, AntiLabs set out to document the story of CartHop and its impact on Downtown Fresno's lunch hour. The documentary features perspectives from community stakeholders including Fresno mayor Ashley Swearengin to tell the story of how the event came about and how it benefits the community. The project is the culmination of a comprehensive branding effort Anti Laboratories crafted for the CartHop project.

  • Kepler Neighborhood School

    Kepler is a tuition-free charter elementary school in Fresno that embraces a new set of ideals in education. Kepler represents a philosophical commitment to empowering students to have a clear sense of how they can impact the world around them for good. In 2013 we created a visual brand for the school to communicate these ideals.

  • P*DE*Q

    P*DE*Q manufactures pão de queijo, a delicious Brazilian inspired cheese bread. In 2010, AntiLabs crafted an integrated corporate branding system that has served the company since launch.

  • Guerrero Gallery

    Guerrero Gallery is a space renowned for showcasing compelling contemporary art in San Francisco — Anti Laboratories helped Guerrero Gallery cultivate a new fresh, authentic, and iconic brand in 2012; and we continue to assist Guerrero with their ongoing marketing and collateral needs.

  • Fresno Grizzlies

    With the Fresno Grizzlies celebrating their 10th year at Chukchansi Park in Downtown Fresno, Anti Laboratories was asked to create a 30-second TV spot to mark the occasion.

  • Creative Fresno

    A 501(c)3 non-profit organization, Creative Fresno exists to help make the Fresno area a more accomodating region for creative professionals. In 2010, Anti Laboratories rebranded the organization to enhance ease of implementation across multiple platforms and better reflect the organization's values.

  • Fashawn

    Since 2008, Anti Laboratories has collaborated with Fashawn to cultivate his distinct brand as he's ascended from Fresno rapper to internationally respected lyricist. Along with merchandising, record packaging and online projects, AntiLabs produced a number of music videos in association with director Punit Dhesi.

  • AFROKI: Afrojack & Steve Aoki

    Shot over 4th of July weekend, 2011, director Punit Dhesi and Anti Laboratories followed Afrojack and Steve Aoki in Las Vegas to document the effects of Afroki in the music video for the track No Beef. To date, the music video has amassed 27 million views.

  • Fresno Filmworks

    In 2009, 2010, and 2011 Anti Laboratories crafted original branding systems for Fresno Filmworks annual Fresno Film Festival. Each system was developed to create a unique and cohesive experience for each year and included festival collateral materials, web, print and video content

  • The United Farm Workers of America

    In 2008, the UFW welcomed our team to the organization's national headquarters, La Paz, in Keene, California to tour the facilities and collaborate on apparel merchandise. AntiLabs was tasked with parsing the organization's 50 year history of protecting worker's rights into a contemporary aesthetic — it's available online here

  • FUSE 2010

    In 2010, AntiLabs developed a branding campaign for Fresno's annual multi-venue music festival, the Fresno Urban Sound Experience. The campaign was comprised of print, online and video for broadcast (directed by Punit Dhesi) projects.


Anti Laboratories is located in Downtown Fresno, CA. It's not as scary as you've been told.